Olive Garden Debuts New Interactive Web Site
Italy Serves as the Inspiration for www.olivegarden.com
ORLANDO, Fla. - Dec. 6, 2000--A virtual genuine Italian dining experience comes alive on Olive
Garden's new interactive Web site, www.olivegarden.com. Guests can
experience the food, wine and spirit of Italy with just the click of a
mouse.
The Web site is designed to be informative, educational and fun.
Guests can access cooking tips, authentic Italian recipes, explore
food and wine pairings, and learn about Olive Garden wines, which can
then be ordered through wine.com.
"We invite guests to share our passion for Italy through our new
Web site," said Drew Madsen, executive vice president of marketing for
Olive Garden. "www.olivegarden.com reflects the genuine Italian
hospitality our guests experience when they visit our family of local
restaurants."
The Our Menus icon on the new Web site is a window into the world
of authentic Italian cooking. Guests will learn cooking techniques for
creating flavorful dishes that capture the rich and robust flavors of
Italy. Some of those dishes are on Olive Garden's menu including
Chicken Vino Bianco, Pork Filettino, Penne Romana, Lobster Spaghetti
and Tortelloni di Fizzano, all of which were inspired by the new Olive
Garden Riserva di Fizzano restaurant and the Culinary Institute of
Tuscany, both located in Italy.
Riserva di Fizzano and the Culinary Institute were established in
cooperation with the Zingarelli's, an Italian family that owns and
operates the Rocca delle Macie winery, one of Italy's leading
producers of Tuscan wines. Olive Garden culinary team members from
across North America participate in a formal training program at the
Culinary Institute where they are inspired by the passion of Italy and
learn firsthand about traditional Italian cooking, wines and culture
from true Italian expert chefs.
Olive Garden brings the virtual genuine Italian dining experience
to www.olivegarden.com. For example, guests can click on an Olive
Garden menu item under the Food/Wine Matchmaker icon and find
suggested wine pairings or they can choose their favorite wine and
find suggested food pairings.
To familiarize guests with Olive Garden's new, expanded wine list,
the Our Wines icon offers video on how to open and pour wine as well
as an audio file for the correct pronunciation of various wines.
Guests can even learn how wine is made or how to choose the right wine
glass.
From Olive Garden's wine list, guests can link to wineries from
Italy to Napa Valley. A page is devoted to each of the 33 wines on
Olive Garden's menu. Among the wines featured are Robert Mondavi,
Kendall-Jackson, Sutter Home, Moet & Chandon, Bertani, Cavit and Rocca
delle Macie as well as Olive Garden's signature Principato wines,
imported from Trentino, Italy. Just in time for the holiday season
guests can order one of these wines from Olive Garden through wine.com
or they can order an Olive Garden gift card for family and friends.
Depending upon their area of interest, guests can also choose from
one of three e-mail newsletters highlighting wine, Olive Garden
events, or cooking tips and recipes.
In addition, through www.olivegarden.com, guests can link to the
nearest Olive Garden, find out about employment opportunities, and
learn about community events. The Web site highlights such Olive
Garden community initiatives as Drive Against Hunger, a program with
America's Harvest Food Banks across the country; Pasta For Pennies, a
national fundraising program benefiting the Leukemia and Lymphoma
Society of America; and Pasta Tales, a national essay writing contest
for students.
The site was developed and implemented for Olive Garden by
AGENCY.COM Ltd. (Nasdaq:ACOM), a leading e-business builder in global
markets. "With www.olivegarden.com, we were able to truly exemplify
the power of the Internet in terms of extending its brand
interactively," said Lisa Hazen, account manager for AGENCY.COM. "This
medium engages a whole new sector of customers and familiarizes them
with the Olive Garden brand and offerings online, which will in turn,
draw them into the restaurant."
Olive Garden is the leading restaurant in the Italian dining
segment with 470 restaurants, more than 56,000 employees and $1.6
billion in annual sales. Olive Garden is a division of Darden
Restaurants Inc.(NYSE:DRI), the world's largest casual dining company.
For more information, visit Olive Garden's new Web site at
www.olivegarden.com.